Do you love art, but don’t want to be a starving artist? Do you have an eye for talent and enjoy not only appreciating it but also looking at the techniques behind the work? If so, opening your own gallery might just be what you are looking for. This article will cover how to create a brand from scratch that reflects your aesthetic taste and branding style.
Know about your personal interest and what you want to communicate. One of the first things you will need to do is get an idea about your personal interest. What type of art do you like and why? This can help inform your branding strategy for your gallery business. It’s important that whatever aesthetic or theme you decide on, it should be something that reflects who you are as an individual and what you want to communicate to your clients.
Once you have a general idea about the type of art you would like to showcase in your gallery, it’s time to start developing some specific ideas about the overall branding for your business. This includes things such as the name, logo, website design, and marketing materials.
One of the most important things to develop is a logo for your business that will be used on all of your marketing materials. It’s generally best practice not to have text included in your logo, as this can limit you if you ever want to change it later down the line.
A great way to start thinking about what type of design would work well for your logo is to look at other galleries and see what they are doing. This can give you some good ideas about the overall style you might want to go for, as well as providing inspiration for your own work.
Once you have a solid idea about your branding, it’s time to start creating some marketing materials. Your website design should be the first thing you tackle, as this is often what potential clients will look at initially to get a sense of your style and who you are.
Your website should be designed with an aesthetic similar to how you want your gallery to look in person. This means it’s important not just think about which colors would work well together, but also how they might be displayed in the physical space.
Remember that your website is not just about aesthetics, but also functionality. Make sure you include information on who you are and what types of pieces you typically show at your gallery so people can get a sense for whether or not it’s something they would enjoy visiting. A good example to look at is the website for Femme de Joie.
After years of working in the fine arts industry, Douglas Fisher decided to start his own gallery and give all artists a chance at having their work shown. He provides an outlet for painters, sculptors, and more to show their work and get noticed by the public.